Broken Barrel Whiskey’s limited edition Single Oak Series is an exploration of distinct oaks from around the world. Each unique blend of American whiskey is finished with oak staves that are broken by hand, carefully selected, submerged into the blend, and aged into a limited edition of whiskeys that are exceptionally flavorful and unforgettably bold.
Collaborating with different illustrators, each expression reflects the unique profile of whiskey inside each bottle. The labels are ornately designed with gold foil and embossing elements that invite the consumer to touch and turn the bottle to explore the story and symbolism of each whiskey blend.
CREDIT
- Agency/Creative: Alietum Studio
- Article Title: Broken Barrel Whiskey Packaging Designed by Alietum Studio
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Los Angeles
- Market Region: North America
- Project Deliverables: Art Direction, Packaging Design
- Industry: Food/Beverage
- Keywords: packaging design, spirits, brand identity, branding
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Credits:
Art Direction / Packaging Design: Rachel Many
Illustration: Josh Zingerman
Illustration: Ivan Cakamurenssen
Photography: Katy Veauux
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
