Task: to develop a packaging design for bamboo toilet paper. Decision: BambuYu is a bold brand that speaks to a global environmental challenge – deforestation. Also, bamboo toilet paper is a rather unusual product that can attract consumers with its specifics. Therefore, a striking design is the most suitable solution to once again emphasize the feature of the product and draw the consumer’s attention to it.
The design used rich colours and contrasting combinations. The choice of colours was made in favour of trendy shades that attract attention with their originality in this category. The design is based on a pattern. It was made predominantly with sharp, even shapes, which create a more decisive and solid character for the brand. So the bright design gave the brand courage, emotionality and at the same time modernity, and the very specificity of the product – awareness and involvement in global problems and problems of consumers.
- Agency/Creative: PG Brand Reforming Company
- Article Title: Bright Bamboo Toilet Paper BambuYu
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: PG Brand Reforming Company Warsaw
- Market Region: Global
- Project Deliverables: Brand Design, Graphic Design, Packaging Design
- Format: Flow-Pack
- Substrate: Pulp Paper
- Industry: Health Care
- Keywords: WBDS Agency Design Awards 2021/22
Creative Director: Witalij Jackiewicz