Big Mountain is an award-winning craft beer brewery in Chamonix, in the heart of the spectacular French Alps. When they came to us in 2018 they had plenty of adventurous spirit and passion for brewing – but their brand felt small-batch and wasn’t helping them reach their potential. They were moving from micro-brewery to international craft brewery and wanted their brand to reflect this change.

We set out to help their overall aesthetic and attitude match their big ambitions to scale up and live up to their name, developing a brand that captured the outdoor adventure at the heart of their beers, without compromising on the quality and taste appeal of the brand.
To help Big Mountain appeal to beer-lovers in Chamonix and beyond, we established a broader, aspirational, mountain-lifestyle feel for the brand. We combined contemporary typography and colour palettes with bold mountain imagery in a clear, cohesive design system. Hand-crafted illustrative elements in the mountain device allow an injection of unique personality for each beer. The overall result is a premium, contemporary brand that captures the quality of their brewing and the spirit of mountain adventure.

We also looked at ranging out the brand into more premium barrel-aged bottled beer and across merchandise, venues and the digital landscape. The result is a flexible brand system that can work for different platforms, products and customers, but always keeps Big Mountain’s personality at its heart.

In the first year after launching their new brand, Big Mountain saw a 150% increase in sales and picked up gold in the World Beer Awards France. In 2020 their beer production doubled and then expanded again in 2021.

“Kingdom and Sparrow are an approachable, highly professional and talented team of creatives who have been wonderfully positive and easy to work with. I’m looking forward to more work together in the future.”
Jack Geldard, Director.