The newly launched ‘Twelve Wolves of Christmas’ calendar by BrewDog includes twelve different gins, with eight brand new flavours also with bottle and label design by LOVE. This line extension follows the success of the design architecture put in place by LOVE last year.
Tapping into the great momentum the brand has seen since its re-launch last year, BrewDog tasked LOVE to create a spirits advent calendar to stand out from the crowd. In a category of expected, and twee Gin calendar rivals. Love responded with a bold and striking design, full of LoneWolf character.
The result is an Instagrammable calendar that breaks away from traditional Christmas norms, with the now iconic LoneWolf at the centre of the design. It also has a premium finish to position it as an exciting gift idea.
CREDIT
- Agency/Creative: LOVE
- Article Title: BrewDog Launches Its Advent Calendar With Design by LOVE
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Research
- Format: Box
- Substrate: Pulp Fibre
