2TIGERS design studio – Babyface handmade cookies

“Babyface handmade cookies Founded in 2007

Rebranding
It is not hard to find happiness for it is there by our side.
Through giving, happiness appears next to us.
Through down-to-earth living, happiness appears next to us.
Because of grounded living and giving, through a decade,
babyface has built its presence today.

The main elements of the brand’s visual identity are as follows:
Babyface Side Face Silhouette/Bluebird/Garden/Decorative Frame and Lines.
With understated luxurious low-brightness colours, hiding within details of the principal’s personal style, the design presents the brand an European/classic/timeless/trendy sense, as well as a unique distinctive sophistication.

| Babyface Side Face Silhouette | The European-style logo frame overlapped with beige white gold colors, compose a vintage visual feel.

| Bluebird | A symbol of happiness in a determined posture.

| Garden | The principal’s favorite elements are permanently displayed in the store; it also symbolizes another sense of happiness.

Aloe flower {shaped like a candlestick, a sense of European luxury} + pine and cypress leaves + fern species, etc. , adopting neutral style plants to demonstrate the persistent and down-to-earth personality of the principal.

| Decorative Lines | A European frame in simple lines, balances the classic European garden style to enhance the overall look with a sense of trendiness.”