Our new work for Rustlers positions the brand as the ‘Anytime Hero’ – with a self-assured, no-nonsense and street smart attitude. Being able to deliver a quality flame-grilled burger in two minutes is a bit of a life hack, so we sought out create a visual language that evokes a sense of honesty, savviness and resourcefulness but in a relevant & dynamic way.
The new fist-bump moves beyond the brand’s literal and functional associations of flame grilling, and celebrates the straight-up satisfaction that Rustlers is all about.
CREDIT
- Agency/Creative: BrandOpus
- Article Title: BrandOpus Give Rustlers New Fist-Bump Identity
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Rebranding
- Format: Case
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
