Hawii Ocean Wear is an ecological swimwear brand that evokes a conscious lifestyle, where design and quality go hand in hand with planet-friendly processes. The pieces made from recycled nylon and ocean plastic waste, contribute to reversing the environmental impact and promoting sustainable practices in the world of clothing.
The brand concept is inspired by love for the oceans and their diversity. We design an identity where typography plays a main role, simple and at the same time modern, which bases its essence on the use of minimal resources. The brand icon synthesises Hawii’s vision, the union between love and care for nature. The color palette in blue and pink tones takes us to the beach and its sunsets, complementing the brand with auxiliary graphics that highlight the beauty of marine nature.
CREDIT
- Agency/Creative: Zuncho Studio
- Article Title: Branding Project for Hawii Ocean Wear by Zuncho Studio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: North America
- Project Deliverables: Brand Identity, Brand Strategy, Brand World, Branding, Packaging Design, Photography, Tone of Voice
- Industry: Fashion
- Keywords: branding, packaging, swimwear, sustainable, ecological
