Morada Mexicana is a restaurant which server typical Mexican cuisine, which is based on affection in relationships, the freshness of products and careful preparation. Going through an huge expansion, new positioning was developed through the creation of graphic pieces such as signage design, packaging, stationery, menu, space setting and promotional pieces. In addition, we use techniques such as painting, silkscreen, woodcut and materials like raw wood to expand the user’s sensory experience and strengthen the brand’s concepts. Furthermore, we created a kind of entity to represent the new restaurant cycle, without forgetting its roots. It is born in woodcut, the “Saudosa” that bears on its back the Oração do Milho (Corn Prayer) of the poet Cora Coralina in serigraphy.
CREDIT
- Agency/Creative: Eduardo Ouvido & Gustavo Machado
- Article Title: Branding Morada Mexicana – Restaurant Based in Belo Horizonte Brazil
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Tone of Voice
- Industry: Food/Beverage
- Keywords: Mexican food, restaurant, woodcut, culture, craft design, Mexico, Brazil, graphic design, painting
