Client: Popsicle store located in Maui Harbor Shops center (Maui island, Hawaii). The project has been initiated by the development company USAI Investments (Dallas, TX).
Challenge: We had to develop a brand concept and build a complex identity along with the interior design of the first outlet in the chain.
Logo: As we started working on a project and exploring the task we were attracted by a truly Hawaiian character – the Tiki. In Polynesian culture, this word stands for different types of idols ranging from wooden ceremonial statues of Maori tribe to the stone figures on Easter Island. Hawaiian culture has the same roots. For that reason, we decided to take Tiki as a key branding element and gave him some delicious and refreshing Maui Popsicle to taste. It was love at first bite!
Brand identity & interior design: Branding was developed along with interior design — the core idea is a mixture of ethnic motives in a contemporary look and a colorful palette that suits bright Hawaiian spirit. The style started growing into something fun – new moves, fonts, and other graphic solutions were added. The main Maui Pops character — the Tiki — meets the visitors inside the shop. He is a part of a phrase that combines words with symbols. We’ve added juicy fruit signs that demonstrate the variety of popsicle flavors. And the exit is through the gift shop as usual!