Sage Beauty Club. A beauty salon and debut cosmetics line.

In developing the Sage Beauty Club brand, we aimed to rethink the essence of the cosmetic industry by introducing the “Gentile Care Beyond Glamour” line, which is the quintessence of modern design and a deep understanding of natural beauty. Every aspect of this series was designed to create a truly positive experience for the consumer, filled with pure natural energy and presented through the language of modern visual code.

Throughout the development process, we relied on three pillars of inspiration: the inexhaustible wealth of natural nature, the sophistication of floral and fruity motifs, and the fundamental principles of medical cosmetics. These elements merge together, creating a collection that not only cares for the skin but also contributes to the harmony of internal and external well-being.

The foundation of the Sage Beauty Club brand identity is a clear identification with natural nature colors and minimalist layout, complemented by a repeating logo and brand sign. The use of gradients, inspired by the style of Jeti Aspan (translated as the 7th heaven) – the founder of Sage, aims to draw attention to the variety of color shades associated with celestial motifs. The photo session concept is built around the theme of water, as the basis of life and healing energy, where flowers symbolize refined natural beauty. The models’ makeup emphasizes the superiority of natural beauty, focusing on true aesthetics and naturalness.

Sage Beauty Club aims not just to create cosmetics but to form a new culture of beauty perception, where each element reflects a deep connection between humans and nature, between appearance and the inner world. We are proud to present this project at World Brand Design, demonstrating how the harmony of design and respect for naturalness can be embodied in the creation of outstanding cosmetic products.

Sage Beauty Club is an invitation for everyone to discover beauty that requires no compromises between efficacy and aesthetics, between science and art. Together we are rethinking the canons of beauty, offering the world a new standard – beauty based on care, respect, and love for oneself.