Tecnet provides services as an internet provider and as computer equipment and supplies store for the Itaíba region, state of Pernambuco, Brazil. With medium-sized structure, the company always seeks to offer the best, investing in infrastructure, maintenance and employee trainings in the face of the market and customers rigor. It’s also strong due to its pioneering spirit: tecnet has license to provide the modern fiber optic technology and is, until then, the only one in the region to offer this modality. “We dedicate ourselves to always connect customers to the world”, this is the motto that drives tecnet.

With a young entrepreneurial spirit and body, tecnet is able to understand the real needs of customers. Beyond the friendly and helpful relationship, investments in innovation and technologies are noticed by the public, who classify the services as safe and reliable. The path of communication, therefore, was designed for these panoramas.

Due to the operating in two different areas – computer services and internet provider -, the solution presented was to maintain visual elements of both, in order to make the brand adaptable to any case. The icon is based on the sound of the name, which induces our brain to read it separately: “tec”, “net”. Thus, the graphic solution was to create an organic shape having the letters T and N as structural references.

Using the same conceptual basis as the brand, the contact points were developed to be adaptable. These points accommodate both institutional and promotional language, but contain similar elements, shaping a small graphic universe.