Based in Los Angeles, California, Faura is a women-led community for the intellectually curious. It’s a space where forging friendships while learning is at the heart of every gathering. We had the opportunity to brand this wonderful initiative.

‘Conversations’ are central to the Faura brand. This community thrives on talking, listening, and communicating. We reflected this in the visual identity by incorporating a minimalist representation of speech bubbles into the logotype.

Faura’s conversations are characterised by their honesty and transparency. To echo the natural and human-focused traits of the brand, we selected nude tones for our colour palette.

The platform consists of three main components: Faura Talks, Faura Wine Club, and Faura Book Club. Faura Talks features interactive video calls with masterful authors, artists, and thinkers. The Faura Wine Club is hosted at beautiful venues, offering wine tasting sessions guided by a degustator, complemented by meaningful conversations. Lastly, the Faura Book Club brings the community together to read and discuss books.

We used modular and simple iconography to subtly and appealingly create sub-brands. Each icon was designed for use on various materials, such as the Book Club icon on tote bags for carrying books, the Wine Club icon for wine-related events, and the Talks icon for display during the video calls.

Overall, our goal was to craft a visual identity that embodies the warmth, sincerity, and genuineness of the conversations valued by the Faura community.