The Client: Thompson is a liquid dietary supplement brand based in Canada. It’s a full-spectrum hemp oil made from organically grown California hemp.
The keywords: Strong , Professional , Comprehensive , Timeless
The Solution: As a solution for the Thompson’s branding, we came up with a classic font for the logo and a hemp illustrated emblem. This way, the supplementary type becomes more understandable for viewers.
There are four main colours for the flavour types, and two other colours were selected for the packaging background and typography. For example, the orange colour goes for the orange flavour, green for the apple, mint flavour for the peppermint, and violet for the blueberry flavour.
Meanwhile, the whole label’s layout was meant to look professional. For this reason, we placed the logo and the emblem at the top of the label. All the important information for the packaging was placed at the front, separated by the specific lines and their specific colours. The rest of the background is a matte transparent bottle.
CREDIT
- Agency/Creative: MarkaWorks
- Article Title: Branding for Thompson Liquid Dietary Supplement
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Antalya
- Market Region: Global
- Project Deliverables: 3D Design, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Tone of Voice, Branding, Packaging Design, Poster Design
- Industry: Health Care
- Keywords: CBD, Dietary Supplement
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Credits:
Creative Director: Mustafa Akulker
