«Svetoch» is a brand of massage candles that focuses on creating an atmosphere of coziness, unity and comfort for lovers. The brand specializes in not only giving the warmth of lit candles, but also warming the hearts of lovers.
A feature of the Brand is a non-standard target audience, aimed specifically at two people in love. During the work on the project, a social survey was conducted, during which the main requests of such a target audience were revealed, namely: the desire to see paired carriers, a style that can bewitch and create an atmosphere of solitude, darkness, tenderness

The name of the brand was born from the historical meaning of the word «Svetoch», which has several translations: firstly, literally, a candle or a torch, and secondly, among the Slavs, the word meant the merging of two fiery streams. The name corresponded to the theme of the brand, something warming and uniting.
The corporate identity of the brand of massage candles is based on a historical fact, namely fortune-telling by candlelight, when the girls tried to discern the facial features of their lover in the modulations of smoke. The whole style is built on the elements of smoke, disappearing or appearing images. The style uses dark blue colors, referring to the atmosphere of the night and togetherness, and pinkish smoke colors, reflecting the tenderness of the images. The style also contains animations that show the effect of blurring and the appearance of smoky images more clearly.

The project was developed by a 2nd year student, communication design, HSE, curator: Burdenkova Natalia