• Project

  • Region

  • Industry

Branding for Rudy Capital Turning Crypto Complexity into Clarity by Serious.business

Branding for Rudy Capital Turning Crypto Complexity into Clarity by Serious.business

How can we position Rudy at the forefront of crypto retail investment and develop a brand that stands as a reliable beacon in a complex landscape?

Rudy is a crypto retail investment app. Its founders created an app where crypto is accessible and understandable for everyone. Their mission is to build a world where crypto investments enable equal opportunities, transforming the financial landscape into a more inclusive and prosperous future.

“Turning crypto complexities into clarity.” Rudy is the first financial app devoted to your freedom – bringing investment strategies out of the shadows and into the light.

The Rudy brand presents a sleek and modern aesthetic, emphasizing clarity and simplicity in navigating the complex world of cryptocurrency investments. Their clean, minimalistic design paired with sophisticated technological imagery represents the clear and open path ahead and the opportunity to grow your wealth. Rudy is about more than just making crypto accessible; it’s about transforming how people perceive and interact with digital assets, ensuring every user can confidently navigate the crypto market.

We aimed to create a user-friendly interface that balances functionality with visual appeal. The design choices reflect Rudy’s commitment to transparency and user empowerment. By incorporating intuitive navigation and clear, concise information, users can easily manage their investments and understand the strategies employed. The brand’s emphasis on security and trust is evident in every aspect, from the robust encryption methods to the clear, jargon-free communication.

In summary, Rudy’s rebranding showcases a sophisticated yet approachable image, making crypto investments accessible, understandable, and secure. The brand’s evolution mirrors its mission to lead in the crypto investment by turning complexity into clarity and fostering an inclusive financial future for all.

CREDIT

  • Agency/Creative: Serious.Business
  • Article Title: Branding for Rudy Capital Turning Crypto Complexity into Clarity by Serious.business
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Germany
  • Agency/Creative City: Munich
  • Market Region: Europe
  • Project Deliverables: App Design, Brand Design, Brand Guidelines, Brand Identity, Logo Design, Web Design
  • Industry: Financial
  • Keywords: finance, fintech, crypto, app, investment, blockchain, cryptocurrency, wealth management, digital assets, financial freedom, innovation, user-centered design, technology, inclusive finance, portfolio management

  • Credits:
    Project Manager: Tijana Ostojic
    Brand Strategist Lead: Paula Espinosa V
    UX Design Lead: Marco Rinke
    Design Lead: Amadeus Estifanos
    Designer: Joao Ferreira

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
20
Good
Vote
6
Bad
Vote
2
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
18
Good
Vote
8
Bad
Vote
2
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
18
Good
Vote
9
Bad
Vote
1