Perfecta  – Reviving a 93 Year Old Story

Perfecta 1930 is a bespoke luxury interior design studio for architects looking to create exclusive and unique spaces. Combind was commissioned to consolidate and refine the brand into a distinctive and expressive brand identity to celebrate Perfecta’s craftsmanship.

Challenge: How to position Perfecta as a reference in interior design for the most demanding clients in terms of refinement, prestige and purchasing power.

Strategy and Approach: We immersed ourselves in Perfecta’s history, past, present and vision for the future through team workshops, brainstorming sessions and interviews with their ideal clients. The design process focuses on the tangible/intangible, but the intangible is also important. The moments of curiosity, the sparks of imagination, and the magic that happens when people work together.

Combind’s Solution: Perfecta’s new identity moves away from the austere visual conventions of the architectural world in favor of a warmer, more accessible look and feel that is rooted in those moments of connection. We aligned our proposal with “Imagination at Work”, which became the basis for the new visual and verbal identity.
Combind brought to life a new logo that is inspired by Perfecta’s history. A line of strength and curiosity that connects Perfecta’s craft and the space where everything comes to life.

Results: A distinctive and expressive identity that perfectly sums up Perfecta1930’s ambition and history to share the story of its craft and to support and encourage architects around Morocco.