Branding agency, Percept, was engaged to develop brand naming and a visual identity system befitting of the vision of this new restaurant in Sydney. The branding Percept delivered evokes the connection of nature, food and the world around us, giving this modern Australian restaurant holistic branding that flows throughout.

Case Study – Branding

The Challenge
Branding agency, Percept, was approached to create a holistic brand for a new restaurant located in Sydney’s Surry Hills. The new venture is a modern Australian dining experience that emulates life and culture for the inner city scene.

With much experience in restaurant branding, Percept was selected to bring the exciting vision of this hospitality venue to life. Being a new and up coming restaurant in a competitive market, they needed expressive and somewhat disruptive branding to help them cut-through. Branding that represents the restaurant’s approach, which explores the majestic and often-times curious connection of life on earth.

The Solution
Fauna; a Percept brand naming solution, leans into the curiosity in our nature by the connection to food, each other and the world around us. Branding agency, Percept, went on to capture this through a dynamic yet beautiful visual identity that gives the illusion of movement.

The visual identity is then paired with an illustration suite of interesting collages to provide the restaurant with a branding system that is truly unique to Fauna. The illustrations feature bespoke creatures and plant life that evoke curiosity and the connection of all living things.

The branding perfectly reflects Fauna’s values, which are embodied further in the ‘LIFE’ acronym; love, inspire, flavour and evolution, as life itself was the key to this branding project.