Nadya Schwingel is a publicity announcer by passion… she started her career as a bachelor in publicity graduated from UFMT in 1996; for several years she worked as a radio host and commercial manager in radio stations in the countryside; she was also a ceremonialist and oratory teacher. Professionally, her voice has been adding up with several brands since 2002. She studied with Pedro Barreto at Espaço Renoir and has been training virtually with Bill DeWees and Peter Rofé. Among her main clients are Walmart, Google, Bayer, Avon, Chilli Beans, P&G, J&J, Ferrero, BMW, HP, IBM, and others. In summary, Nadya has as her main product her voice and the experience of more than 20 years in the advertising voiceover business, both being the key attraction for the conversations, interactions and desires existing in the two different audiences that are part of her scope of work.

The Challenge

The first point was to identify the players that she was competing against in the market. We were able to analyze a range of great professionals. The main one, and in fact the one with the greatest presence, was undoubtedly Regina Bittar.
That’s right, the Google voice girl. This allowed us to understand the most valuable points that Nadya had and that we were going to explore. Still in the beginning our greatest concern was in fact to maintain the personality of the Nadya brand.
Working with personal brand positioning is complicated, we didn’t want to create a generic character, but to align what she already had of incredible in her dialogue and show it in a natural, practical and close way with her audience.