Client: Mexican fast-food casual restaurant in Chengdu, China.
The restaurant positions itself as one of the first Tex-Mex grill restaurants in China.
Challenge: The client’s request was to refresh an existing logo and to create a strong corporate design in general.
Concept: Mexican food in China is a rarity. Good Mexican food in China is a very rare thing. Good Good restaurant is an ambassador of Mexican food culture in the whole Sichuan province. We picked four characters that are usual for Chinese cuisine and showed them in a completely new multicultural way. We build the corporate style on their bright personalities and communication between them. For us, Ukrainians, it was a real gonzo-trip straight to two different worlds. We’ve been so immersed in the Sino-Mexican reality that we still cannot get out of it — it is too fun!
CREDIT
- Agency/Creative: Brandon Archibald
- Article Title: Branding for Mexican fast food restaurant in China
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Ukraine
- Market Region: Asia
- Project Deliverables: Brand Identity, Graphic Design, Illustration, Packaging Design, Rebranding, Tone of Voice
- Industry: Food/Beverage
- Keywords: Rebranding, Identity, Logo, Packaging Design
