WeWantMore – Branding for Jungle Society
Based on the all-inclusive vision of Jungle Society’s founder Amanda, a luxury swimwear brand was developed on a foundation of female empowerment: embracing every aspect of yourself and enjoying life to the fullest. A brand looking beyond the perfect image of bikini models and focusing on real women from all around the world, in all shapes and sizes. This core insight resulted in a brand identity with strong, vivid color combinations and energetic and spontaneous photography showing women as they are instead of being models, aiming for that perfect mix of ‘Jungle’ and ‘Society’.
CREDIT
- Agency/Creative: WeWantMore
- Article Title: Branding for Jungle Society
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Belgium
- Market Region: Europe
- Format: Bag, Box, Pouch, Tag
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
