The Institute of Sustainability Studies is a catalyst for meaningful change. As businesses grapple with the issue of climate change, the Institute of Sustainability Studies has emerged as a guiding light, dedicated to transforming sustainability education and reshaping business practices so that they can minimise their impact on the environment. Their aim is to ‘clear the fog’ for businesses by providing clear and practical solutions, instilling the confidence and competence needed for their sustainability journey.

With this in mind, the overarching theme for the new brand centres around “focus and clarity”. Focus relates to the emphasis given to the issues faced by today’s businesses, while clarity relates to the knowledge gained through the courses provided. Using references such as fog clearing or rippling water, the new brand takes its cues from nature, while the colour palette is inspired by the surrounding environment. The brandmark and brand expression are intended to capture the moment things come into focus.

Motion seamlessly breathes life into this identity, reflecting the dynamic, ever-evolving spirit of the Institute. This integration of movement throughout the brand not only adds a visual flare but also creates a living brand that adapts and engages.

A contemporary serif typeface is used for headlines which strikes a balance of authority and approachability. This is then paired with a pragmatic sans serif for body copy, creating a clear and reliable foundation for communication.