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Branding for Hot Metal Bistro with A Past That Can’t Be Forgotten

Branding for Hot Metal Bistro with A Past That Can’t Be Forgotten

Eme Design Studio – Eliza – A Hot Metal Bistro

“Eliza is a hot metal bistro with a past that can’t be forgotten, which is why every piece of the branding revolves around the J&L Steel Mill and the Eliza smokestack-the restaurant’s namesake. Everything from the menu to the coasters has pieces alluding to the history of the region: with letters that come together like steel being assembled and numbers that reference the steel mill’s past. The color palette of the brand reflects the restaurant’s industrial aesthetic with metallic and neutral tones. All in all, Eliza is a flaming bistro with a historic brand.”

CREDIT

  • Design Agency: Eme Design Studio
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Branding for Hot Metal Bistro with A Past That Can’t Be Forgotten
  • Brand / Project Name: Eliza - A Hot Metal Bistro
  • External Design Credits: Iris Morales and Joel Martínez Creative Directors Design and Art Direction Enrique Avalos
  • Production Credits: Babcor Packaging
  • Project Type: Corporate Brand Redesign
  • Strategic Deliverables: Corporate Brand Naming, Corporate Tone of Voice, Corporate Service Naming
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Advertising, Corporate Graphic Design, Corporate Branding, Corporate Brand Identity
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Promotional
  • Industry Category: Food/Beverage, Hospitality

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