Description: Branding project with logotype, corporate ID (including business cards, change cards and gift receipts), outdoor labeling and packaging for a men’s shoes store in Greece.

Strategy: We parallelized the brand with an iconic family of shoemakers which attracts its origins from Milan, Italy. A family with its history intertwined with the men’s shoe, an object that passionately serves all along. Furthermore we respected the architectural structure of the store, a longstanding practice of Cursor Design Studio when it comes to physical stores branding process. From this point forward, we made a picture of this imaginary family running the business today, in the actual location of the store, and the story begun getting flesh and bones…
Logo Design: The logotype is a modern Italian coat of arms: an elegant monogram, with the consonants of the brand embraced within a robust shield, using two basic and strong pantone colors. The family is proud of it!

Corporate ID: The corporate identity designed to serve the brand in an extensive way; more than a common/traditional one is used to do. Thus, introduces the brand in a consistent form and, at the same time, educates the consumer to encounter the shoe not only as a usable item, but a symbol of social status as well. Within this framework the brand enhanced with the chromatic codes of prestige: deep green and cream. Willing to be absolutely aligned with the sense of elegance we implemented the printable applications of the CID on a luxurious Old Mill by Perrakis Papers.

Outdoor Labeling and Packaging: The visual communication of the brand completed the branding process with the outdoor labeling and the packaging (including handbags in various sizes), which entertain the historical evolution of the shoes and articulately communicate the message of the brand: The Art of Walking.