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Branding for Campaign by Asvitha Rajkumar, Orita Sinclair School of Design and Music

Branding for Campaign by Asvitha Rajkumar, Orita Sinclair School of Design and Music

Come Back To Earth is an environmental art exhibiton sponsored by the National Gallery of Singapore. It aims at providing awareness, insights and helps us to understand nature. This campaign is targeted at audiences (locals and tourists) who appreciate (or are curious) about art, especially environmental art. Schools would likely organise excursions to this exhibit to instil human-environment relation awareness in the young generation.

Rationale:
The name ‘Come Back To Earth’ meaning (idiom), calling for connection, order, instruction or a call to get back to reality/earth after daydreaming. Thus the connecting lines between each letters is a journey or passage to earth which is a destination. Further in the phrase earth, “art” is highlighted to familiarise about the exhibition.The logo is higly adaptable and flexible.

Red used here to highlight the ‘art’ in the word ‘earth’ which creates attention. And blue represents the water which is essential for all the living thing world. Iron grey should be used as an stabilising colour since using 100% black for an environmental art awarness is quite rude and harsh.

The logo is higly adaptable and flexible. The logo has vertical and horizontal varitions as well. It can be used as an environmental graphics in and around the gallery.

Posters and banners are created with engaging visuals which piques the interest in viewers. Notifications through social media is given before seven days of the event starting date to engage with people and make sure they are aware of it. With the posters and banners in different medium the awareness about the event is reached to the target audience.

This project is completed as a student at Orita Sinclair School of design and music, Singapore.

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