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Branding for Beauty Salon With a Spark of Coffee

Branding for Beauty Salon With a Spark of Coffee

Puro Diseño – Espresso Salon

A beauty salon located in the city of Mérida, Yucatán where you will enjoy getting your hair done or an express manicure while drinking a cup of coffee made at the moment.Concept:The concept is the result of the fusion of two ideas that relate to the name Espresso, a type of coffee and a beauty salon that offers express services. Simply turn the icon side to side, to observe a cup of coffee and also a hair dryer.Hair references stand out throughout the branding, mainly in the curved letters “s” used in the logo and the stylized typography chosen for the phrases that appear in different applications.

CREDIT

  • Design Agency: Puro Diseño
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Branding for Beauty Salon With a Spark of Coffee
  • Brand / Project Name: Espresso Salon
  • Production Credits: Segundo Piso Arquitectura (Interior Design)
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Brand Naming, Corporate Brand World, Corporate Research / Insight, Corporate Brand Strategy
  • Design Deliverables: Corporate Brand Creation, Corporate Brand Experience, Corporate Branding, Corporate Brand Advertising
  • Location: Mexico
  • Market Country: Mexico
  • Market Region: North America
  • Product Category: Spirits
  • Industry Category: Health Care, Retail

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