Puro Diseño – Espresso Salon
A beauty salon located in the city of Mérida, Yucatán where you will enjoy getting your hair done or an express manicure while drinking a cup of coffee made at the moment.Concept:The concept is the result of the fusion of two ideas that relate to the name Espresso, a type of coffee and a beauty salon that offers express services. Simply turn the icon side to side, to observe a cup of coffee and also a hair dryer.Hair references stand out throughout the branding, mainly in the curved letters “s” used in the logo and the stylized typography chosen for the phrases that appear in different applications.
CREDIT
- Agency/Creative: Puro Diseño
- Article Title: Branding for Beauty Salon With a Spark of Coffee
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Architecture, Building Interior, Campaign, Clothing/Uniforms, Digital Publication, Digital Video / TV, Packaging Logistics, Print Ad Campaign, Print Stationery, Signage Exterior, Signage Interior
- Industry: Health Care, Retail
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
