Branding, Art Direction and Packaging Design for Henua Organics, A New Finnish Luxury Skincare Brand
Werklig – Henua Organics
Henua Organics offers a premium skincare line consisting of products that only contain certified organic ingredients rooted in the essence of Nordic simplicity.
The objective was to create a brand identity that stands out from the typical visuals associated with organic skincare brands. The natural cosmetics market is growing rapidly but there are still only a few luxury brands in the category. Henua invites users of traditional luxury brands to switch to natural and sustainable skincare and aims to be the new “Chanel” of organic cosmetics.
‘Henua’ is a Finnish word, meaning the exclusive feeling of being in total harmony with yourself and the surrounding world – the most luxurious of all feelings. We created a packaging concept to support this idea of fleeting sensations of inner comfort. Each product has its own ‘Henua moment’ which is loosely linked to the product’s function. The brand photography also depicts these peaceful scenarios in a modern woman’s hectic life.
Minimalist black and white aesthetics combined with frosted glass bottles, wooden caps and matt finish labels aim for a sophisticated premium feel. The luxurious yet sustainable packaging subsides unsustainable foam molds with a custom fitted cutout that keeps the product firmly in place. The package is made of just one uniform piece of cardboard, creating a seamless unboxing experience.
- Design Agency: Werklig
- Organisation/Project Type: Agency Commercial, Published
- Article Title: Branding, Art Direction and Packaging Design for Henua Organics, A New Finnish Luxury Skincare Brand
- Brand / Project Name: Henua Organics
- External Design Credits: Designer: Marina Veziko
- Project Type: Consumer Brand Creation
- Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World
- Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
- Location: Finland
- Market Country: Multiple Countries
- Market Region: Multiple Regions
- Product Category: Health & Beauty
- Consumer Packaging Format: Bottle, Box
- Consumer Substrate / Material: Glass, Pulp Board, Wood