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Branding and Packaging for the BIRDS Café

Branding and Packaging for the BIRDS Café

alishu & co – BIRDS

BIRDS is a project focused on coffee packaging. From the aesthetic point of view the intention was to bring unexpected, interior design inspired color schemes to coffee packaging – since many cafés use coffee bags and pouches as a decorative element. Clear color distinctions between the ranges also help customers see whether they are purchasing a espresso blend or a decaf on first glance. Then there are the birds. Seeing how many endangered species there are around the world, the goal is to support flying neighbours by donating a percentage of coffee sales (each range supports a different species) and also creating a special limited edition to support the bird cause.

CREDIT

  • Agency/Creative: alishu & co
  • Article Title: Branding and Packaging for the BIRDS Café
  • Organisation/Entity: Agency, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Global
  • Format: Box, Cup, Pouch
  • Substrate: Metal, Plastic, Pulp Paper

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