Anwar Kurbanov – Be Beardy (Student)
“Today being beardy is not just having some hair on your face. This is the style — masculine, primal, rough. For modern men, it is vital to look brutal but well-coiffed at the same time. Your beard is your power, and let the world see how you can control it.
Shaving is an everyday ritual for every self-respecting man. These minutes in the morning are sacred: you are spending them only on yourself, making the manliest thing anyone can ever imagine. Thank to “Be Beardy” you can do it with the real style: even if no one can see it, you will know it.
Because real style is inside of you. Be Beardy is only for real men.”
CREDIT
- Agency/Creative: Anwar Kurbanov
- Article Title: Branding and Packaging for Real Men, the Rough, Masculine and Primal Ones Amongst Us
- Organisation/Entity: Student Concept / Non Published
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Global
- Format: Bottle
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
