This branding and packaging was made for good people of Fruity Loops, a fresh take on fast/healthy food concept. We went for an elegant yet playful visual approach that stays simple and straightforward, but also brings a note of exclusivity, showcasing the top quality and delicious, natural taste of all portfolio products.
CREDIT
- Agency/Creative: IMVD
- Article Title: Branding and Packaging for Health Food Bar
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Serbia
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Research
- Format: Bag, Bottle, Bowl, Box, Cup
- Substrate: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
