The Brand Story
Food Spa is a healthy lifestyle-oriented brand, offering its users superb nutritional value, rich natural ingredients and pleasurable consumption experience. Our goal was to develop a brand exuding these products’ quality, class, and natural health-enhancing qualities. Another task was to create representative packaging design, revealing the premium nature of these products and making them stand out from competitors.
The “Spotless” product line was developed in collaboration with scientists and is aimed at helping achieve personal health and fitness goals. Smaller and larger boxes of the products are available for one or four-week programs. Each box contains 7 or 28 individual packets of the product for the utmost consumption convenience. In addition, the products contain only natural ingredients for the highest nutritional benefits.
Design Process: Branding and Packaging
We started by creating a premium-style brand logo incorporating natural symbols and representing a high-class product origin. We went for symmetrical shapes and rounded composition. Then, we proceeded with the packaging design for the entire “Spotless” product line.
We’ve chosen rich and solid base colours and enhanced them with abstract background ornaments. Also, we decided to use bold and exquisite typography, making it one of the main accents of the design.
Various interactive elements, such as a goal countdown checklist placed on the side of the product packaging, add some extra oomph to the overall design and make the product more fun to consume.
- Agency/Creative: Craft Mark Studio
- Article Title: Branding and Packaging Design for Spotless by Food Spa
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Lithuania
- Agency/Creative City: Kaunas
- Market Region: Europe
- Project Deliverables: Branding, Packaging Design
- Format: Bag, Box
- Substrate: Plastic
- Industry: Health Care
- Keywords: health care, supplements, food, nutrition, packaging, branding, lithuania
Graphic Designer: Martynas Vežbickas