Multiple medallist and Olympic runner Marcin Lewandowski invited us to cooperate in the process of creating his new brand for runners. Together with Marcin, we developed the name, defined the direction of graphic work, created the identity and a series of packaging.
The aim of the project was to create a brand that would encourage both amateurs and professionals to active training. As Omni Running is Marcin’s own brand, it had to be like him. We couldn’t just focus on intensive training because he also owes his success to mental training, which many forget.
That is why we chose the colours: intensive orange on one side, which symbolises physical activity, and deep green straight from the mountain forests on the other.
The mind dictates our conditions and decides how we look at the world. It is our best coach, so listen to it carefully and remember that everything starts in your head: preparation, training, dreams, results and victories. Hundreds of hours of hard training in the rain, hot sun or strong wind, and you keep running. You do not give up because you know that running is your life! A life in which you become better every day.
For me, pure sport is the basis, but I know that my body is not always ready for battle, so I took the goal to create for you technologically advanced products, with which you will naturally develop the capabilities of your body. You know that tomorrow you will be able to surpass new limits.
- Agency/Creative: we3studio
- Article Title: Branding and Packaging Design for Omni Running by we3studio
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Warsaw
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Packaging Design
- Industry: Health Care
- Keywords: Omni Running, Omni, Branding, we3studio, we3, Sport, Running, Identity
strategy & branding: we3studio