Anaahat Studios – Mealbox Branding & Packaging

BackgroundOne of our old customer contacted us to come up with name and kick-start branding for their new idea of business. The idea was to deliver healthy meals across the Maharashtra state. Our challenge was to deliver this Not-tech idea in to design and digital way which will increase their experience.

NamingWe found some key points while suggesting a name for business. We find some related keywords for the business Eg – healthy meal, meal distributor, healthy meal provider, fitness mealsProperties of the productEg – fresh, veg-nonveg, goal based, verityUnique selling pointEg – Home delivery, packed in boxHigh Volume Keywords in Area1. Healthy meal products2. Fitness meals products3. nutritious meals4. Packed in box5. Home delivery6. Healthy meal deliveryBrand NameWe finally decided the name “healthy meal box.” Again the name ‘healthy meal box’ is quite a big so we compacted it in one word for ease of use, ease of pronounce, simple & compact. Therefore we deconstructed the name to just “mealbox”Concept & AnalysisWe considered these points on priority for analysis of mealbox1. Unique name – Done2. .com domain should be available (Priority) – Done3. Should be a keyword which will drive a traffic through Name (URL) itself – DoneWell frankly, client required a logo in Text only format, Bold, Appealing, Rich and modern.

Text Only – Typography, FontsBold – Thick

Appealing – Some pattern for consistency OR something which attract users immediately

Rich – Black & WhiteModern – We preferred modern, flat  gradients