Residents of megacities often lack silence after a hard day at work. A simple hot bath to recharge is not enough. The brand’s target audience is tired city dwellers.
The brand’s metaphor is stones on the shore. They are heal the soul, give harmony and balance. Scientists have proven that silence reduces stress levels and relieves tension. “Deep silence” helps you touch nature in your bathroom without going on vacation.
The first bath bomb was invented in 1989. In 35 years, the bath bomb market has grown to incredible proportions. There is a huge selection of brands for every taste, shape and aroma. After analyzing the market, I came to the conclusion that many brands neglect to think through concepts. Most bath bombs have bright and colorful packaging, they are not at all suitable for people who want to calm their nerves and relax. “Deep silence” stands out among competitors in contrast. The brand is not overloaded with unnecessary information, it invites you to slow down, meditate and relax. The brand’s idency is harmonious and calm: a delicate palette and laconic quiet typography.
The line consists of 5 sets, they differ in the color of the packaging and aromas. Aromatherapy allows you to adjust your mood and overall health. Four perfume compositions were chosen that are directly related to nature: “Sandalwood”, “Grass”, “Petrichor”, “Moss”.
Bath bomb stones with natural aromas will protect you from the noise and bustle of the city, restore your strength, improve the state of your soul and body. “Deep silence” invites you to put your phone aside, turn off notifications, relax and think about yourself.
CREDIT
- Agency/Creative: Sofya Grazhevich
- Article Title: Branding and Packaging Design for Deep Silence Bath Bombs by Student Sofya Grazhevich
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe, Global
- Project Deliverables: 3D Modelling, Art Direction, Brand Creation, Brand Design, Brand Identity, Graphic Design, Packaging Design
- Format: Tube
- Industry: Beauty/Cosmetics
- Keywords: Bath, Cosmetic, Care, Nature, Aroma, Beauty, Relax, Home, Health
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Credits:
Designer: Sofya Grazhevich
Curator: Leonid Slavin
3D-Modeller: Dmitry Avdeev
Brand strategist: Jane Butyrina
Tutor: Yevgeny Razumov