Hue Studio – The Crux & Co.
“The Crux & Co. is a 270sqm café and patisserie situated on the ground floor of The Emerald Apartments in South Melbourne.
They say life is all about balance and that is the crux of the branding. From the monogram logo which resemblance the percentage symbol and a series of C/C tag lines are all balanced out by the pattern streamlined across all artwork and packaging. Custom designed typeface were developed for a family of logo type which featured on each packaging, not one having the other. Interior by Architects Eat.
The Crux & Co. is 60% casual 40% classy and 50% chit 50% chat.”
CREDIT
- Agency/Creative: Hue Studio
- Article Title: Branding and Packaging Design for Café and Patisserie in South Melbourne Australia
- Organisation/Entity: The Crux & Co.
- Project Type: Packaging
- Agency/Creative Country: Australia
- Format: Bag, Box, Cup
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
