Cansu Merdamert – Mum Coffee & Ice Cream
“Mum is an ice cream & coffee cozy place, where you are offered to try different unique kinds of homemade ice cream. Mum makes high-quality ice cream with the finest organic ingredients, prepared from scratch in Berlin. I created a new brand identity system for Mum that position it as the ice cream of choice for the new identity deploys minimal graphic elements the logo and a decisive colour palette that reflects the purity of the ingredients. In the selection of font, I used script and retro style fonts to give natural feeling.”
CREDIT
- Agency/Creative: Cansu Merdamert
- Article Title: Branding and Packaging Design Concept for Coffee and Ice Cream Retail
- Project Type: Packaging
- Agency/Creative Country: Turkey
- Market Region: Europe
- Industry: Food/Beverage
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation