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Branding and Packaging Design Concept for Coffee and Ice Cream Retail

Branding and Packaging Design Concept for Coffee and Ice Cream Retail

Cansu Merdamert – Mum Coffee & Ice Cream

“Mum is an ice cream & coffee cozy place, where you are offered to try different unique kinds of homemade ice cream. Mum makes high-quality ice cream with the finest organic ingredients, prepared from scratch in Berlin. I created a new brand identity system for Mum that position it as the ice cream of choice for the new identity deploys minimal graphic elements the logo and a decisive colour palette that reflects the purity of the ingredients. In the selection of font, I used script and retro style fonts to give natural feeling.”

CREDIT

  • Agency/Creative: Cansu Merdamert
  • Article Title: Branding and Packaging Design Concept for Coffee and Ice Cream Retail
  • Project Type: Packaging
  • Agency/Creative Country: Turkey
  • Market Region: Europe
  • Industry: Food/Beverage

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