BOFLOUR banana fine flour products are based in Thailand. With the mission to products that can help people, and heal the mind. The Covid-19 pandemic in the last 2 years make many people interested in the health product. Include the product that is not relevant to covid-19 also. Green bananas are full of fiber with are good for people with digestive and bowel problems. It is especially beneficial for people with IBS and constipation. It is loaded with potassium, which acts as a vasodilator. Potassium helps in regulating blood pressure levels. It is a powerhouse of nutrients, that works effectively for diabetics. It enables the slow release of sugar. Green banana needs to be cooked for better absorption of nutrients. If our health is good our mind will be good too. That’s the thing we believe.

The brand strategy we create the brand identy with the feel little fantasy. With the fairytale typeface and choose a variety of colors to set that feels lively and funny. We communicate with the people who want to be chefs like they saw in food documentaries or who want to create desserts for family time. It’s a beautiful moment.

Packaging, We used the watercolor illustration style to make the mood of a storybook. Create the visual of a cute animal that enjoys making brownies and cookies that depend on the function of the flour. We choose the fox and little deer because both of them represent clever and lively. And make difference from the flour’s packaging in the market that we are different from their brand position with the process, value, and emotion of the brand being.