Branding and conceptual strategy design for Bruno Fernandez Power Experience, by VantaBlack Creative Studio.
Bruno Power Experience and Personal Trainer (Bruno PX) is a new concept in personalised routines and training, which has been developed by Bruno, a specialised personal trainer with several diplomas in functional training and muscle growth. Each routine is designed for each one by a team of professional people. This routines are made specifically for the person who wants to attend this experience. “We are mind and soul, we are body and spirit. We have to take care of this áreas to improve them everyday”.
This graphic identity design and conceptual strategy covers every single need for visual communication that Proyect Bruno PX requires, writing a transmedia narrative that was developed base don the concept strategy: Neurotransmitters generated by physical activity are very similar of those which cause happiness and good emotional health. Train to be happy.
This graphic style, created for this identity, with all its kinetic and static elements, alongside the chosen chromatic palette, reflects power, with its visuals and differentiating this experience with its commercial competitors.
All its information and content regarding muscle training and functional routines are transmitted in several communication channels, such as YouTube, Spotify, Instagram and LinkedIn, while the Premium content with its personalised follow up and nutritional plan can
be found in the fully developed website.
VANTABLACK Creative Studio – There is no such think as limits
CREDIT
- Agency/Creative: VANTABLACK Creative Studio
- Article Title: Branding and Conceptual Strategy Design for Bruno Power Experience, by Vantablack Creative Studio
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Mendoza
- Market Region: Global
- Project Deliverables: 3D Art, Advertising Photography, Animation, Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Logo Design, Motion Graphics
- Industry: Education
- Keywords: #branding #brandidentity #identity #corporateidentity #branddesign #logo #logotypes #logoinspirations #logofolio #graphicdesign #logosai #inspiration #fitness #crossfit #personaltrainer #healty #wbd #worldbranddesign #advertising #brandingmob #behance #designinspiration #healtybody fitnessmodel
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Credits:
co-founder: Franco Costa
co-founder: Jonathan Godoy
filmmaker & photographer: Nicolás Navarro
