• Project

  • Region

  • Industry

Branding Agency Percept Create Brand Identity for Australian Gym

Branding Agency Percept Create Brand Identity for Australian Gym

Branding agency, Percept, help transform the image of Rileys, a leading Australian gym and the hard work pays off.

The Challenge
Riley’s is a well-respected gym that has been in operation for almost 40 years. With its inception in body building, it has been the place to go for any body builder worth their salt. Leveraging this reputation, they desired a shift towards becoming a lifestyle brand.

With high ambitions to be something no other gym in Australia has managed to achieve – not just a standard Anytime Fitness, Plus Fitness or F45 franchise – they desired a brand identity that conveys their strong, professional tone. A gym and a community you can really belong to, built on the notion of self betterment.

The Solution
Branding agency, Percept worked closely with the business owners to develop a brand strategy that would provide the platform required to reach their business goals. Bringing the founder’s visions to life, a dynamic brand identity was created with strong fitness cues, promoting ownership and a sense of community.

The verbal branding system empowers individuals to create a better self and lift up the community. Typographic treatment is amplified with letterforms that sheer forwards and backwards with bold kinetic energy. This confidence and strength is apparent in all forms of communication, from the word-mark and language to the aspirational imagery on the website, print and digital marketing platforms, which were all created by the team at branding agency, Percept.

CREDIT

  • Agency/Creative: Percept Brand Design Agency
  • Article Title: Branding Agency Percept Create Brand Identity for Australian Gym
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Sydney
  • Market Region: Oceania
  • Project Deliverables: Brand Identity
  • Industry: Health Care
  • Keywords: brand identity, brand identity design, identity design, branding, branding agency, Australian branding agency, brand design, brand design agency

  • Credits:
    Branding Agency: Percept

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
22
Good
Vote
8
Bad
Vote
2
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
19
Good
Vote
10
Bad
Vote
2
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
21
Good
Vote
9
Bad
Vote
1