How we imagined Kloop as a fun, yet professional educational group. They only cater to a specific age group of young students. Hence, the overall brand direction and design focuses on a more matured look for older children.
Apart from that, we really took a look at how we can not only improve the aesthetics of the company, but also the structure of the company. Creating a strong brand experience to help young kids enjoy their educational journey in Kloop. Implementing design strategies to help the brand gain more value such as, invitations, advert, school materials and also brand products.
CREDIT
- Agency/Creative: Allzero Design
- Article Title: Branding Agency Creates New Visual Identity For Educational Group
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Malaysia
- Market Region: Multiple Regions
- Project Deliverables: Brand Advertising, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Research, Structural Design, Tone of Voice
- Industry: Education
- Keywords: Educational, Branding, Logo, Visual Identity, Brand Experience, UI/UX , Digital Design, Institute
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
