Dickiedoo was born from the need of mothers of boys that are specifically susceptible to harmful perfumes. Many baby products are perfumed and being able to purchase an easily identifiable boys product knowing its safe is beneficial to the consumer. DEP (Diethyl phthalate) which is a solvent used in fragrances has been linked to abnormal development of reproductive organs in baby boys and sperm damage in men and also the development of Attention Deficit Disorder in Children. This product is like no other currency available and would corner 50% of the baby market with proper brand strategy and education.
CREDIT
- Agency/Creative: candybrophycreative
- Article Title: Branding a Boys Nappy Rash Cream That is Specifically Marketed to One Gender
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Australia
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Product Naming, Research
- Industry: Health Care
- Keywords: babydesign, pharmaproduct, packaging design, branding, baby boys,
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
