Mnyams is a premium brand of gourmet pet food, crafted with top-tier technology, handpicked ingredients, carefully developed recipes, and years of production expertise. This commitment to quality makes “Mnyams” a genuine delight for pets. Brandexpert “Ostrov Svobody” was tasked with strengthening and elevating the brand through a unified design system. Our mission was to align all of the company’s products and communications within a coherent design system, revitalizing the brand and enhancing its market recognition.

To accomplish this task, our team created a new logo, packaging and label designs, and developed a comprehensive brand platform and corporate identity guidelines. Mnyams products are designed to bring joy to pets and their owners. The updated corporate style employs warm colors and approachable fonts to reflect these core brand values, while gold accents on the packaging underscore the positioning of Mnyams as a special treat. The revitalised logo retains the familiar heart-shaped outline, now enhanced with contemporary visual elements that make it striking and prominent on the packaging, thereby increasing brand recognition.

A crucial aspect of the project was a custom photo shoot. Stock images of animals were simply not enough for creating a truly memorable and unified visual style. We organized an extensive on-site photo shoot, allowing the brand to build its own image library. It is now integral to both product packaging designs and all Mnyams advertising communications.
Beyond updating the “For Every Day” line, unique designs were created for the “Delicatesse” and “Dental” lines. Each of them boasts its own distinct aesthetic through differentiated color schemes and choice of photos. Yet, all remain harmoniously aligned with the brand’s overarching visual style, ensuring they are unmistakably part of the Mnyams brand family.