Evostyle is one of Australia’s premier furniture and architectural component workshops, crafting consistently exquisite joinery and solid timber products. Their high level of finish is favoured by the finest architects and designers, so it demanded a brand approach that was equally considered, crafted and purposeful.

People often ask what the ‘evo’ in Evostyle means. Truth be told, it’s a homage to their father’s initials, Victor Ommundson, who started the business in the early ’80s. Back then he was making components for large furniture manufacturers, however his son Luke spotted the need for a higher level of joinery craft – one that worked hand in hand with architects and designers, elevating the skills of woodworking to a premium level. Not so that they could become cabinet-makers or suppliers to society’s elite, but so that the attention to detail, pursuit of perfection and the superior expectations of Australia’s finest designers and specifiers could be consistently met. It’s those expectations that Evostyle continue to exceed, over 30 years later. And that brings us neatly around to the other answer to the ‘evo’ question. It also stands for ‘evolution’ and sums up a continual journey to find more creative ways to fulfil the demands of clients and customers. Staying ahead by thinking ahead and by constantly redefining what’s possible.

Key navigation points:
1. A heritage of craft and the continual pursuit of perfection
2. Working at the same level of intellect and appreciation as architects and designers
3. Continual innovation, as demonstrated by products
4. Modern and forward-thinking but respectful of tradition

Brand principles:
Heritage / Craft / Innovation
At the heart of Evostyle are three core principles that together make them strong, unique and forever moving forward.

Brand positioning:
A simple idea that’s packed full of tradition and craft but also positioned at the high-end of architectural design.

We focused on their heritage. Resurfacing overlooked and even forgotten ideas, translating what has been seen as the everyday or ordinary details into a brand for a new generation that leans proudly on its past.

Evostyle believe in the power of progress. This means realising and harnessing the latest technologies and techniques at every opportunity.

At the very core of the Evostyle rebrand are the principles of geometry and precision. Using this as a basis, our logo is an intriguing mark which combines geometry and joinery shapes in the letterforms.