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Brand Redesign for the Climbing Federation of Russia by Veronika Levitskaya

Brand Redesign for the Climbing Federation of Russia by Veronika Levitskaya

Redesign for the Climbing Federation of Russia. The client asked for a modern look, with the underlying goal of popularizing the discipline of mountain and rock climbing and making it more attractive to young people. The logo design is based on the first three letters of the Federation’s name. The letters are merged into a recognizable symbol that reflects mountains, climbing wall holds and climbing human figures. This geometric logo stands for the main theme of identity design. I used Russian national colors but applied more active and energetic tones. Dynamic and minimalistic graphics combined with monochromatic climbers photos round off the project.

CREDIT

  • Design Agency: Veronika Levitskaya
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Brand Redesign for the Climbing Federation of Russia by Veronika Levitskaya
  • Brand / Project Name: Climbing Federation of Russia
  • External Design Credits: Art director and designer Veronika Levitskaya
  • Strategic Deliverables: Research / Insight
  • Design Deliverables: Brand Identity, Branding, Graphic Design
  • Service Brand Application: Print Ad Campaign, Website
  • Location: Russia
  • Market Country: Russia
  • Market Region: Europe
  • Project Keywords: climbing, sport, mountain, logo design
  • Industry Category: Public Utility

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