Buhero Negro, is a new Fernet from a great leading company in wines and spirits such as Pernod Ricard. We analyze the brief and the challenges, and create the new concept and naming of this new brand.
As well as all the design and illustrations, made 100% by the Sure team. We think of the whole brand concept, brand noming, layout, illustrations and printing details. Brand name, brand concept, design and ilustrations made by the sure team.
More than 20 botanicals from all over the world that are selected, ground and mixed, to be macerated in alcohol. Through a process of maceration and infusion, the compounds of the herbs that give the fernet aroma, flavor and body are extracted. Then, these extractions are mixed and left to rest in a tank until they reach the ideal maturation before being bottled. With an intense aroma, markedly spicy and herbaceous. Notes of myrrh, gentian, rhubarb, licorice, cloves and cinnamon. A spicy and balsamic flavor. Notes of clove, cinnamon, and licorice. Sweet entry, which gives way to the characteristic bitterness, which provides length in the mouth, with a fresh finish.
CREDIT
- Agency/Creative: Sure Brandesign
- Article Title: Brand Name, Brand Concept and Design of New Fernet Buhero Negro
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Buenos Aires
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Design, Brand Naming, Brand Strategy, Branding, Illustration, Lettering, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
- Industry: Food/Beverage
- Keywords: #creativedesignawards #studentdesignawards #worldbranddesign #WBDSAwards #wdbs
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Credits:
Packaging Proyect: Sure Brandesign
