Ghana, a country in West Africa has had some tremendous businesses thrive in its economy. However, there are several challenges that cripples such ventures especially when competing on the global stage.

With this in mind Planet One Media planned an event called the “Black Star Summit”; an event that brings industry titans all over the country to deliberate and collaborate to help Made in Ghana businesses thrive.

We were called to add that extra spark to this event by creating a brand identity system.
We began the project with a discovery call to gain a deeper understanding of what the event entailed and the desired look and feel. The event, being the coming together of industry heavy hitters across Ghana, had to have a Ghanaian quality to it, but refrain from the use of clichéd ideas.

We created a stylescape, a visual blueprint for the visual identity, and had the client select one out of 3 options. After going through many options which did not work we looked at Ghanaian iconic landmarks. One of the most popular landmarks was the Black Star Square.

Next was a number of rounds of sketches and refinements. This was vectorised on the computer with multiple iterations made. The logo was a fuse between a “star” and the iconic black star square to creeate a unique identity.

We selected a shade of maroon for the main color since the client wanted to avoid the use of red, yellow and green which are the go to colors for Ghanaian brands.

The typography used was Gomme Sans, this was a wide font that fit nicely with the width of the icon to create a clean balanced look.

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