Brave New Spirits is a brand creation and bottling business, specialising in single malt Scotch whisky and fine spirits.

They also distribute a growing range of products created by a selection of the finest international independent whisky bottlers with offices in Scotland, England and Germany.

We were tasked to further develop their brand identity introducing a lovely range of gradient backdrops, print collateral, 3D renders and a range of digital assets which would be used across their social media channels.

We further developed their brand identity that would break the whisky rules of traditional designs by going with bright, bold gradients to standout from the crowd as well as a logo marque, business cards, letterheads, social media assets and fresh new style guidelines to set this young company apart from the “oldies”.

The client wanted options of the branding to show the full name of the company and the minimal logo marque on its own that way it becomes a more recognisable brand in the future in the whisky sector.

The colour palette is made up of a mixture of bright colours which is then applied to textured backgrounds which reflect their four elements that represent the brand; Ken’, Sonas, Conviction ad origins.

Along with the logo marque, we also introduced a new typeface, Noto Sans KR. Noto Sans KR has been subsetted to cover the full repertoire of modern Hangul syllables (11,172) and most of symbols in KS X 1001. It also has the full support for Old Hangul with Unicode Hangul Conjoining Jamos and Opentype features. It does not have any Hanjas (Chinese characters) and Greek/Cyrillic letters. An elegant range of stationery was designed, using subtle means to great effect. Bespoke envelopes were designed and manufactured, to hold letters and invoices. The business cards are premium quality printed in a variety of ranges reflecting the multi-coloured gradient backgrounds.