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Brand Identity & Packaging Design Hørde Black Circle

Brand Identity & Packaging Design Hørde Black Circle

Hørde is a Polish brand that produces natural, vegan cosmetics for men and barbershops. Hørde derives its strength and quality straight from nature. It’s a strong, distinctive, masculine brand, dedicated to bearded men and lovers’ tradition and professionalism in the barbershop.

Hørde , as one of the few Polish brands, or perhaps even the only one, packages its oils in decorative cardboard boxes. And I’m not talking about packaging for shipping cosmetics, but rather decorative boxes. The Heritage line features beautiful packaging in vibrant colors, filled with details, with an interesting cardboard texture and a wealth of information about the cosmetic. The Black Circle series uses black cardboard and enhancements.

“Black Circle” is a fragrance line from the Polish company HØRDE. It features a very intriguing and masculine graphic design representing the phases of the moon. The entire line is characterized by the scent of aged leather with hints of oakmoss, tobacco and wood.

The beard oil and balm are packaged in an elegant matte black cardboard box that contrasts with the glossy circular design depicting various moon phases, enhanced with shiny black elements using spot UV varnish.
On the packaging graphics, you can find the hidden location of the HØRDE brand using latitude and longitude coordinates. The circle on the box is intentionally stretched, extending beyond the edges of the box so that when three boxes are placed together, it forms the title “Black Circle.” The packaging of the beard oil can be opened from the top as well as from the bottom.

The Hørde Black Circle cosmetics set includes: Beard oil, beard shampoo and beard balm.

CREDIT

  • Agency/Creative: Sparrow Design
  • Article Title: Brand Identity & Packaging Design Hørde Black Circle
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Poland
  • Agency/Creative City: Grodzisk Mazowiecki
  • Market Region: Europe
  • Project Deliverables: Art Direction, Brand Design, Branding, Label Design, Logo Design, Packaging Design, Product Photography
  • Format: Bottle, Box, Jar
  • Industry: Beauty/Cosmetics
  • Keywords: cosmetic, men’s, horde, black circle, barber, kosmetyki, branding, packaging design, label design, etykieta, opakowanie, sparrowdesign

  • Credits:
    Art Direction: Marek Kowalczyk
    Photography: Łukasz Mazurkiewicz

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