Zoothe is a new supplement that promotes sleep and helps relieve stress. It contains different versions and each has a different effect on the person, but keeping in mind the same objective which is to relax. The mission was to design an identity that is daring for a market where it coexists. A brand aimed at a modern public.
The name comes from the word soothe that is synonymous with relieving and relaxing, only that we remove the S from it and replace it with a Z to connect it with the world of sleep (Zzz…).
“I want something simple, unique and abstract that accompanies the name” there we decided to create an icon that by its nature is abstract but that is related to the world of medicine and supplements (+).
The label design is the same for each flavor of the same product. We wanted it to stay that way so that each product had one for each other.
Their simplicity is something that within their competitive sector will make them stand out on their own. The chosen fonts (Radio and Space) give a modern and current air as well as facilitate the reading of small data such as supplement facts.
Space Grotesk is a proportional sans-serif typeface variant based on Colophon Foundry’s fixed-width Space Mono family (2016). Originally designed by Florian Karsten in 2018, Space Grotesk retains the monospace’s idiosyncratic details while optimizing for improved readability at non-display sizes. Space Grotesk includes Latin Vietnamese, Pinyin, and all Western, Central, and South-Eastern European language support, as well as several OpenType features (old-style and tabular figures, superscript and subscript numerals, fractions, stylistic alternates).
With established majuscules and sophisticated minuscules Radio Grotesk brings contemporary characterics to a classic type style. The three weights allow Radio Grotesk to be effortlessly adaptable to any project. 3 styles with 340 glyphs each. Language support for the Americas and most of Europe. Font by Jack Harvatt.
- Agency/Creative: Osvaldo Sine
- Article Title: Brand Identity of Zoothe by Osvaldo Sine
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Dominican Republic
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Graphic Design, Identity System, Packaging Design, Product Naming
- Industry: Health Care
- Keywords: Supplement, Brand Identity, Logo Design, Label Design