Following a competitive international pitch in June 2025, the Party of European Socialists decided to relay on a new, bold and fresh look for its visual identity for the 2025 Annual Congress, supporting one of Europe’s largest parties in its mission – engaging and uniting all progressive-minded people for a more social and just Europe.

The brief was clear and honest – „We’re looking for bold, modern, and creative visual ideas that bring the spirit of „Progressive Mobilisation” to life. The key visual should reflect the energy of collective action, inclusion, and forward-thinking values. It should speak to a diverse and progressive audience – people who care deeply about social justice, democracy, human rights, climate action, and gender equality, and who are concerned about the growing influence of the far right and tech billionaires in the US administration and social media. We encourage designers to think freely and explore movement, layering, and fresh aesthetics.”

After extensive research and consultation with various people, both with clear political and social views and those not particularly politically oriented, the opinion for a “different approach” clearly emerged. The desire for a different visual from the standard political one was clearly outlined, since a large number of the parties act “according to a template”, which is not so easily recognized as values or somehow disliked as an approach by the younger audience. They need something different, modernly oriented with a slight fun element, but at the same time clearly emphasizing the direction, fitting with the party’s basic identity and beliefs.

The Identity must reflect the dynamic and inclusive gathering of all PES member parties, NGOs, academics, influencers, and scholars form Europe and beyond to discuss and shape the future of progressive movement in Europe.

Energy, Diverse, United, Teamwork, Together, Stand for, Collaboration.

The Progressive Mobilisation event identity is designed to break away from traditional political visuals and boldly represent a new, energetic era of social and political dialogue in Europe. It positions the event as a modern, inclusive, and forward-looking forum for exchanging progressive ideas, fostering collaboration, and shaping the future of social democracy across the EU.
At the heart of the identity is a powerful circular logo – a radiant, sun-like formation symbolizing unity, where diverse individuals join forces in a gesture of solidarity, like fists bumping into each other in mutual support. This emblem captures the essence of teamwork, shared values and a call to stand up for a fairer Europe, regardless of national or political background. It is a visual call to action for collective strength, resilience and purpose.

The visual style is intentionally bold, youthful, and dynamic, using striking color combinations in the red-purple spectrum to create a vibrant and engaging atmosphere. The typography is strong and modern, reinforcing the energy and momentum behind the mobilization.

Progressive Mobilisation speaks directly to a younger, more diverse audience – many of whom may not yet identify with political parties, but are ready to take a stand for what matters. This identity embodies activism with direction, collaboration with meaning, and transformation with strategy – uniting people around a common goal: a more social, just, and secure future for all Europeans.