Over Pizza is a restaurant specialized in the production of pizzas for final consumption, which values each stage of this process, such as the choice of ingredients, the way of preparation and especially the relationship in customer service, always delivering a tasty meal in a fun way for all your customers. Believing that your audience deserves to be understood, attended in a humanized and personalized way so you can have a great meal next to the people you love. For that, I was invited to design a visual language that was authentic, flexible and very fun.
The objective of the project was to identify the main characteristics that made Over Pizza who it is, develop a clear personality and transform these attributes into visual elements. Create a strong and fun visual language that facilitates identification, promotes recognition and connection with the public through affective memory. And finally, visually differentiate the pizzeria from competitors in the region.
We sought to create a unique and authentic typography, so that the brand would stick in the consumer’s mind. For this, the letters were created from scratch, seeking to maintain shapes that represent the idea of a more dynamic, young and flexible brand. We also explored illustrations, which are a strategic competitive advantage, as they attract more consumer attention than a product without illustrations, in addition to improving the appearance, increasing the value that the product will have in the eyes of the consumer and influencing the decision of the purchase.
We realized that the strategy had worked when the project was implemented. Both employees and customers praised the new communication, some customers cited the fact that the illustrations were fun and striking.
- Agency/Creative: Studio Vitor Linhares
- Article Title: Brand Identity for Over Pizza by Vitor Linhares
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: São Paulo
- Market Region: Global
- Project Deliverables: Animation, Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Graphic Design, Lettering, Logo Design, Motion Graphics, Pattern Design, Type Design
- Industry: Food/Beverage
- Keywords: brand identity, Typography, Logo, Graphic Elements, Illustration, Pizzeria, Type, Logo Design
Creative Director: Vitor Linhares
Illustrator: Natalia Machado
Research and Writing: Ellen Ventura
Motion Graphics: José Augusto Hykavy